Summers are a slow time at Take A Walk® Books. There are no school assemblies and few educator conferences. And although I could certainly stay busy writing, I find it nearly impossible to work on new books and research when the sun is shining. I want to be outside exploring and photographing.

Even marketing efforts slow down. After all, teachers are more available during the summer months but they are also less accessible. How can I reach them when they are at home or on vacation without feeling as if I’m intruding? This year I’m trying something new. Next week I’m kicking off our first Webinar: a one-hour live presentation of “No Student Left Indoors: Creating a Field Guide to Your Schoolyard”.

I figure that every teacher has some time during the summer that they are working and preparing for the next school year. I also figure that every teacher who spends an hour in my Webinar will have the basic knowledge to start a Field Guide Project when they return to school. A single Field Guide Project can affect every student in a school. In other words, one Webinar attendee could reach as many as 600 students with the Field Guide Project. One to 600! WOW! My head is spinning at the thought of so many kids learning about the birds, trees, insects, and flowers in their schoolyards and neighborhoods.

Please help me to spread the word about our new Webinar. You could even register your favorite teacher! The cost of the hour is only $35.00. The power of the Field Guide Project to help reconnect our kids with our planet is enormous. Let’s work together this summer so the outdoor days of summer stay with our children when they return to school and year-round.

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